Gearbox Publishing rebrands after Embracer shake-up

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Arc Video games

Following Embracer Group’s sale of Gearbox Leisure, Gearbox Publishing has rebranded to Arc Video games. The newly minted label will deal with publishing for Hyper Gentle Breaker when it launches, as nicely as different Gearbox initiatives.

The state of affairs could also be complicated to those that don’t comply with recreation trade acquisitions. The brief model is that Gearbox (the developer) now exists underneath Rob-Two Interactive, whereas Gearbox (the writer) is now taking the shape of Arc Video games.

“We’re very excited to announce that we at the moment are Arc Video games,” the writer posted in a message on Hyper Gentle Breaker’s X (previously Twitter) account Monday. “We’re the identical crew of passionate players that introduced you a lot beloved franchises together with the Remnant collection, Own a Good Dying, Star Trek On-line, and Neverwinter. And we will’t wait to carry you much more thrilling titles like Gigantic: Rampage Version, Hyper Gentle Breaker, and extra soon-to-be-announced video games for 2025 and past!”

It’s the halt of an odd saga that has seen a online game writer rebrand a number of occasions. In 2008, Good World Leisure was established because the North American working department of a Chinese language recreation improvement firm. Over time, Good World Leisure made a identify for itself by publishing video games resembling Torchlight, Star Trek On-line, Gigantic, and Remnant: From the Ashes and working the Arc recreation launcher. That success piqued the curiosity of Gearbox Leisure, which acquired Good World Leisure shortly after Gearbox itself had been swallowed up by Embracer Group. Good World Leisure was then rebranded as Gearbox Publishing San Francisco, so video games like Remnant 2 and Own a Good Dying fell underneath the identical studio banner as Borderlands, though they had been from a totally different crew inside Gearbox.

The state of affairs received even messier when Embracer Group determined to dump Gearbox Leisure as allotment of its prolonged restructuring program that’s resulted in plenty of layoffs. Rob-Two Interactive acquired Gearbox Leisure, however was solely fascinated about the improvement branches of the corporate, not the writer. This left Gearbox Publishing San Francisco nonetheless underneath the possession of Embracer Group with out a identify. With video games like Gigantic: Rampage Version and Hyper Gentle Breaker imminent, Embracer Group would maintain to rename the label.

The rebrand to Arc Video games is sensible, because it now aligns writer’s identify with the launcher and storefront established throughout the firm’s Good World Leisure period.

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